The owner of this international B2B software firm contacted Digital Ascent Solutions for assistance with launching its product lineup in the United States. She understood that to carve out a presence in this market, she needed to establish a strong online presence for the brand in America. Our team went to work right away, working closely with the client to ensure optimal results.
Her site is now on the first page of the SERPs for several valuable keywords, and it generates dozens of qualified leads every month.
Understand the Industry & Needs
The Digital Ascent Solutions team assigned to this project started by performing extensive and in-depth keyword research regarding the international B2B software company and its product lineup. We assessed how well the site currently performed with regards to attracting business in the U.S., and then identified several areas where improvements could be made.
Propose and Action Plan & Implement
Next, Digital Ascent Solutions went to work on optimizing the firm’s website content specifically so that it would rank better for carefully selected keywords that would attract relevant traffic from the U.S. Custom content was developed to provide useful information to users.
Observe & Improve
Finally, we developed a comprehensive backlink strategy to start building backlinks from relevant, authoritative websites. These backlinks helped to dramatically improve the ranking of the client’s site for the specific niche and keywords that were being targeted, and her segue into the U.S. market has been a smashing success.