How to Rank on Google Using Local SEO Strategies in 2020
If your business offers local goods and services, you can’t afford not to optimize its website for local SEO. In 2020, more than ever, appearing near the top of the local Google results pages is a key factor in driving relevant, timely traffic to your website. Google enjoys more than 90 percent of market share for online searches globally. More than 2 trillion searches are performed on the site per year, and 46 percent of them are for something local. Read on to pick up eight useful tips for enhancing your Google local SEO strategy for 2020.
1.Optimize NAP Across Digital Assets for Consistency
Displaying consistent information for the name, address and phone number – or NAP – of your business online has been a crucial aspect of effective SEO for some time, and that’s truer than ever in 2020. Google’s algorithms show preference for sites that display consistent NAP information across all online assets, including social media platforms, directories and blogs – and by consistent, we mean that such information should be precisely matched in every instance. Therefore, if your company is on Example Road, make sure that the address is always displayed as such and never as “Example Rd.,” for instance.
2.Set Up Google My Business
Google strives to provide the most accurate and useful information for users – especially on the local level. To assist with this, the search engine giant offers Google My Business, a free tool that lets you manage your company’s presence across all of its online services, including Google Maps. When you thoroughly complete your company’s profile on GMB, it is more likely to appear in highly valuable snippet listings for your desired keywords. Also make sure to post regular updates and news on the platform to keep your site front and center for Google’s bots.
3.Prioritize Customer Reviews
Without question, one of the most important factors for local SEO in 2020 is the quality, quantity and newness of legitimate reviews from customers. In fact, 88 percent of consumers state that they trust businesses that have plenty of authentic, recent online reviews. Politely ask customers to post reviews of your products and services online, and make it as easy for them as possible. You should also make a point of responding to each and every one – whether positive or negative – to show that you are actively involved.
4.Create Location-Specific Pages
Like many businesses, yours may operate in a metro region that includes many different communities and neighborhoods. Your local SEO game will be much stronger in 2020 if you make a point of creating unique pages for each of these locations on your website. However, don’t just cut and paste the same content onto each page. Instead, create unique content for each, making sure to mention local landmarks, roads and other names that relate to the location in question.
5.Optimize Website Content for Local Keywords
Pepper the content of your site with local keywords that are modeled after the way in which people seek out local services on Google. For example, if you own a pet grooming company, include plenty of “near me” keywords like “pet grooming near me” and “pet washing near me” to show Google that your business provides such services on a local level. Also include lots of generic location keywords. Good examples include “pet grooming services in Miami” or “pet washing company in Miami.” Try to include these phrases as naturally as possible into content across your website.
6.Enhance Local Signals on Your Website
There are many ways to enhance the local SEO that you have already implemented or will implement in 2020. For example, provide links to local websites that mention your business, like the local Chamber of Commerce page, on pages on your site. Add links to your city’s Wikipedia page and the Wikipedia pages of communities in the region to show that your services are relevant to those locations. Provide exact-match NAP information in the footer section of every page on your site, and try to mention the full location of your business on every page in some way. Finally, embed the Google Maps location for your business on your site to boost its local SEO in a big way in 2020.
7.Go Local with Your Blog
Blogs have long been an effective way to improve rankings on Google, but the days of providing generic information sprinkled with specific keywords and getting results are fading fast. Instead, try to include mentions of local landmarks, streets and other locations within the content of every blog post to emphasize to Google’s algorithms that your company services those areas. This will also help to increase the authority and trust of your site in the eyes of the people who land on it.
8.Create Local Listings
Generate more local citations for your business, which will create effective backlinks for your site, by setting up local listings with the most authoritative online directories. Examples of directories to use include Yelp, Manta, Yellow Pages and CitySearch. Again, make sure that your company’s NAP information is precisely consistent across all of those directories – and confirm that those directories are linking directly to your main website. This will be a bit time-consuming, but you’re sure to find the results to be more than worth it.
Although we list the above steps as if they are quick and easy to accomplish, the truth is that it takes a lot of time and effort to achieve effective local SEO. As a business owner, you likely don’t have the extra time that is needed to put a real dent in the list above; fortunately, you don’t have to go it alone. The right digital marketing agency can make this happen for your more quickly and effectively, and Digital Ascent Solutions is the name to trust in this regard. With our help, you will be ranking at the top of Google local SERPs before you know it.